KAFAAT KAFAAT FOR HUMAN DEVELOPMENT COMPETENCY SDN. BHD
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Introduction_to_Mass_communication Click Here To Read The Book_
Introductions to Mass Communication
1-INTRODUCTION TO MASS COMMUNICATION 6-27
1.1 Mass Communication
1.2 Meaning of Mass Communication
1.3 Elements of Mass Communication
1.4 Different Media of Mass Communication
1.5 Need & Importance of Mass Communication
1.6 Summary
1.7 Exercises and Questions
1.8 Further Reading
2-MODELS OF MASS COMMUNICATION 28-44
2.1 Introduction
2.2 Models of Mass Communication
2.2.1 Lazar field Two Step flow
2.2.2 Dependency model
2.2.3 Agenda Setting & Effect Model
2.2.4 Model of Gate Keeping
2.3 Summary
2.4 Exercises and Questions
2.5 Further Reading
3-THEORIES OF MASS COMMUNICATION 44-50
3.1 Introduction
3.2 Theories of Mass Communication
3.2.1 Authoritarian theory
3.2.2 Libertarian theory
3.2.3 Social Responsibility
3.2.4 Soviet Media
3.2.5 Development Communication
3.2.6 Democratization Theory
3.3 Summary
3.4 Exercises and Questions
3.5 Further Reading
4 – COMMUNICATION V/S MASS COMMUNICATION
4.1 Meaning & Importance of Communication and Mass Communication
4.2 Functions of Communication and Mass Communication
4.3 Elements & Kinds
4.4 Summary
- 5 Communication V/S Mass Communication
4.6 Summary
4.7. Exercises and Questions
4.8. Further Reading
